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Author: Gabriel Simiyu
Article Type: Peer-Reviewed Articles
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GS 2020

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

By Gabriel Simiyu

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

By Gabriel Simiyu

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